All About PPC Marketing & Types in Digital Marketing

All About PPC Marketing & Types in Digital Marketing

PPC Marketing

What is PPC Marketing?

PPC, as we know it today, does not involve any long-term contract. Instead, it is a relatively small-scale, one-time transaction that allows brands to have an online presence for a short period. And all those messages that are being shared online, are essentially PPC. So, what exactly is PPC? Well, as the name implies, PPC is a tool that provides marketers with a revenue stream.

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What is the difference between PPC and SEO?

For marketers who want to grab people's attention, it is essential that they get organic traffic, and use the number of clicks per visit, as the metric for SEO. However, marketers who want to get the payoff must use the tools provided by PPC. Since both of these platforms provide quality content, it doesn't really matter.

With both of these campaigns, you have to pay for the traffic that you're getting. When you want to use your PPC ads, you can start out as small as $1, which then can go up to a few hundred. SEO, on the other hand, involves offering quality content that will make people want to pay for your good. It doesn't involve giving away thousands of dollars just to have a few more Google searches.

What is PPC and SEO in digital marketing?

PPC and SEO are similar in that they both target the same audience. The difference lies in the level of interaction that they provide. A low-level interaction with PPC campaigns will result in a click, a form submission, and maybe a landing page. But, if you have an SEO campaign, then you'll get lots of people clicking on your content and engaging with it on your landing page.

PPC vs SEO in digital marketing

This article is meant to assist you to understand these two popular marketing techniques better. So, there's no question that you'll be better equipped to choose the right one to get the best results.

Here are some additional, interesting PPC methods.

1. Direct pay-per-click

Direct pay-per-click is similar to the PPC model that we've already seen, except that when users click on an advertiser's ad, the advertiser is not billed. Instead, the advertiser pays the website owner directly. This is a common form of advertising in which a product, service, or site sponsor pays a site owner for any information that a visitor can provide.

2. PPC keyword listing

PPC keywords are usually used in conjunction with an ad-type ad. An example is an Amazon ad. Each time a user clicks on an ad, Amazon pays the site owner through the ad server.

3. PPC keyword placement

PPC keyword placement is a more expensive method of pay-per-click advertising. The advertiser places ads to encourage potential visitors to click on the ads. The keyword plays a role in the keyword ad because the ad only appears on search results that contain the keyword.

4. PPC paid remarketing

PPC remarketing is another type of PPC advertising. The advertiser pays to return to the page a user is on.

5. Marketing automation

It's important to point out that PPC is not a magic bullet for online businesses. Unlike display advertising, it doesn't attract all potential customers and drive them to your site. Pay-per-click does the opposite.

Marketing automation is another marketing strategy that can help you to drive visitors to your site. Your site won't become a magnet for business opportunities if you don't know how to use marketing automation effectively.

Marketing automation software helps you to track each visitor to your site, monitor their behaviour and actions, and also influence them. It's a form of online advertising that uses web and mobile advertising, email campaigns, and sales lead management.

It's a powerful tool that offers more than just generating clicks. As a user, you can interact with your site in a more meaningful way and create a more engaging experience.

If you already have a website, you can start using marketing automation right away. If not, you may need to spend some money to implement it. The cost can be a bit higher than the initial cost of PPC advertising, but it's usually cheaper than traditional marketing.


Pay-per-click is one of the best ways to attract traffic to your website. You don't need to make extravagant promises or pay outrageous prices to get your site out there. You just need to understand how this advertising method works and incorporate it into your marketing strategy.

Most advertisers can afford to pay for enough traffic, so they'll gladly pay you for the opportunity to drive traffic to their websites. You can work with them to set up advertising campaigns that ensure they'll get the traffic they want.

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