Google Ads MCQs with Answers (2023)

Test your knowledge of Google Ads with these multiple-choice questions! From campaign creation to bidding strategies, these questions cover a range of topics to help you prepare for your next Google Ads certification exam. Also, check Off-Page SEO MCQs with Answers and On-page SEO MCQs with Answers.

What is the maximum number of characters allowed in a Google Ads headline?
A) 25 characters
B) 30 characters
C) 35 characters
D) 40 characters
Answer: B) 30 characters

What is the purpose of a Quality Score in Google Ads?
A) To determine ad placement on the search results page
B) To determine the cost per click (CPC) of an ad
C) To determine the daily budget for a campaign
D) To determine the number of impressions an ad receives
Answer: A) To determine ad placement on the search results page

What is the main benefit of using conversion tracking in Google Ads?
A) It allows you to see which keywords are driving the most clicks to your ads
B) It allows you to track how many people have clicked on your ads
C) It allows you to track how many people have taken a specific action after clicking on your ads
D) It allows you to see how much you are spending on each click
Answer: C) It allows you to track how many people have taken a specific action after clicking on your ads

What is the difference between a broad match keyword and a phrase match keyword in Google Ads?
A) Broad match keywords can trigger ads for searches with additional words, while phrase match keywords only trigger ads for searches with the exact phrase.
B) Phrase match keywords can trigger ads for searches with additional words, while broad match keywords only trigger ads for searches with the exact phrase.
C) Broad match keywords and phrase match keywords are the same thing.
D) There is no difference between broad match and phrase match keywords.
Answer: A) Broad match keywords can trigger ads for searches with additional words, while phrase match keywords only trigger ads for searches with the exact phrase.

What is the recommended length for a Google Ads description?
A) 60 characters
B) 80 characters
C) 100 characters
D) 120 characters
Answer: B) 80 characters

What is the maximum number of ad groups allowed in a single Google Ads campaign?
A) 10
B) 20
C) 50
D) 100
Answer: C) 50

What is the difference between an impression and a click in Google Ads?
A) An impression is when someone sees your ad, while a click is when someone clicks on your ad.
B) An impression is when someone clicks on your ad, while a click is when someone sees your ad.
C) An impression is when your ad is displayed, while a click is when your ad is not displayed.
D) An impression is when someone purchases a product after clicking on your ad, while a click is when someone adds a product to their cart.
Answer: A) An impression is when someone sees your ad, while a click is when someone clicks on your ad.

Which bidding strategy in Google Ads is best for maximizing clicks?
A) Target CPA (cost-per-acquisition)
B) Target ROAS (return on ad spend)
C) Maximize clicks
D) Enhanced CPC (cost-per-click)
Answer: C) Maximize clicks

What is the maximum number of headlines allowed in a Google Ads responsive search ad?
A) 1
B) 2
C) 3
D) 4
Answer: D) 4

What is the purpose of a landing page in a Google Ads campaign?
A) To show the user the product they clicked on in the ad
B) To provide information about the company
C) To showcase all of the products the company sells
D) To convince the user to take a specific action, such as making a purchase or filling out a form
Answer: D) To convince the user to take a specific action, such as making a purchase or filling out a form

What is the main difference between Search Network campaigns and Display Network campaigns in Google Ads?
A) Search Network campaigns show ads on search engine results pages, while Display Network campaigns show ads on websites and apps.
B) Search Network campaigns show ads on websites and apps, while Display Network campaigns show ads on search engine results pages.
C) Search Network campaigns and Display Network campaigns are the same thing.
D) There is no difference between Search Network campaigns and Display Network campaigns.
Answer: A) Search Network campaigns show ads on search engine results pages, while Display Network campaigns show ads on websites and apps.

What is the main benefit of using negative keywords in a Google Ads campaign?
A) It helps to increase the Quality Score of your ads.
B) It helps to reduce the number of impressions your ads receive.
C) It helps to reduce the cost per click of your ads.
D) It helps to improve the relevance of your ads to the user’s search query.
Answer: B) It helps to reduce the number of impressions your ads receive.

What is the purpose of a call-to-action (CTA) in a Google Ads ad?
A) To provide information about the product or service being advertised
B) To convince the user to click on the ad
C) To provide contact information for the company
D) To encourage the user to take a specific action, such as making a purchase or filling out a form
Answer: D) To encourage the user to take a specific action, such as making a purchase or filling out a form

What is the main benefit of using the Ad Preview and Diagnosis tool in Google Ads?
A) It allows you to see how your ads appear on different devices and in different locations.
B) It allows you to see how your ads appear to specific audiences.
C) It allows you to see which keywords are triggering your ads.
D) It allows you to see why your ads may not be showing for certain search queries.
Answer: D) It allows you to see why your ads may not be showing for certain search queries.

What is the main purpose of split testing in a Google Ads campaign?
A) To determine the best time of day to run your ads
B) To determine which keywords are driving the most clicks to your ads
C) To determine which ad copy or images are most effective at driving conversions
D) To determine the best budget for your campaign
Answer: C) To determine which ad copy or images are most effective at driving conversions

What is the recommended length for a Google Ads headline in a Responsive Search Ad?
A) 25 characters
B) 30 characters
C) 40 characters
D) There is no character limit for a Responsive Search Ad headline
Answer: D) There is no character limit for a Responsive Search Ad headline

What is the main benefit of using automated bidding strategies in a Google Ads campaign?
A) It allows you to set a maximum bid for each keyword.
B) It allows you to adjust your bids based on the user’s location.
C) It allows you to adjust your bids based on the user’s device.
D) It allows you to optimize your bids for conversions or clicks.
Answer: D) It allows you to optimize your bids for conversions or clicks.

What is the main benefit of using a Smart Display campaign in Google Ads?
A) It allows you to create custom ads for specific audiences.
B) It allows you to show your ads on specific websites or apps.
C) It allows you to use automated targeting and bidding to reach your ideal audience.
D) It allows you to use video ads in your campaign.
Answer: C) It allows you to use automated targeting and bidding to reach your ideal audience.

What is the main difference between Cost-per-click (CPC) bidding and Cost-per-thousand-impressions (CPM) bidding in Google Ads?
A) CPC bidding is based on the number of clicks your ad receives, while CPM bidding is based on the number of impressions your ad receives.
B) CPC bidding is based on the number of impressions your ad receives, while CPM bidding is based on the number of clicks your ad receives.
C) CPC and CPM bidding are the same thing.
D) There is no difference between CPC bidding and CPM bidding.
Answer: A) CPC bidding is based on the number of clicks your ad receives, while CPM bidding is based on the number of impressions your ad receives.

What is the main benefit of using the Google Ads Keyword Planner tool?
A) It allows you to see how many clicks your ads are receiving.
B) It allows you to see which keywords are driving the most conversions.
C) It allows you to find new keywords to add to your campaign and see how they might perform.
D) It allows you to see which ads are performing the best in your campaign.
Answer: C) It allows you to find new keywords to add to your campaign and see how they might perform.

What is the main purpose of using audience targeting in a Google Ads campaign?
A) To show your ads to a specific demographic, such as age or gender.
B) To show your ads to people who have already visited your website or interacted with your brand.
C) To show your ads to people who are searching for specific keywords.
D) To show your ads on specific websites or apps.
Answer: B) To show your ads to people who have already visited your website or interacted with your brand.

What is the main benefit of using conversion tracking in a Google Ads campaign?
A) It allows you to see how many clicks your ads are receiving.
B) It allows you to see which keywords are driving the most conversions.
C) It allows you to see which ads are performing the best in your campaign.
D) It allows you to track how many conversions your ads are generating and how much revenue they are generating.
Answer: D) It allows you to track how many conversions your ads are generating and how much revenue they are generating.

What is the recommended size for a Google Ads display ad image?
A) 250 x 250 pixels
B) 300 x 250 pixels
C) 728 x 90 pixels
D) 1200 x 628 pixels
Answer: D) 1200 x 628 pixels

What is the main benefit of using remarketing in a Google Ads campaign?
A) It allows you to show your ads to people who are searching for specific keywords.
B) It allows you to show your ads on specific websites or apps.
C) It allows you to target people who have already interacted with your brand, increasing the likelihood of a conversion.
D) It allows you to target people who are located in a specific geographic area.
Answer: C) It allows you to target people who have already interacted with your brand, increasing the likelihood of a conversion.

What is the main benefit of using a broad match keyword in a Google Ads campaign?
A) It allows your ads to be shown to a very specific audience.
B) It allows your ads to be shown for close variations of your target keyword.
C) It limits your ad impressions to a very specific geographic area.
D) It increases the cost per click of your ads.
Answer: B) It allows your ads to be shown for close variations of your target keyword.

What is the main benefit of using a custom audience list in a Google Ads campaign?
A) It allows you to show your ads to people who have already interacted with your brand.
B) It allows you to target people who are searching for specific keywords.
C) It allows you to show your ads on specific websites or apps.
D) It allows you to target people who are located in a specific geographic area.
Answer: A) It allows you to show your ads to people who have already interacted with your brand.

What is the main benefit of using a responsive search ad in a Google Ads campaign?
A) It allows you to show multiple ads for each ad group.
B) It allows you to show your ads on specific websites or apps.
C) It allows you to use automated targeting and bidding to reach your ideal audience.
D) It allows you to include multiple headlines and descriptions, which Google will automatically mix and match to find the best combination.
Answer: D) It allows you to include multiple headlines and descriptions, which Google will automatically mix and match to find the best combination.

What is the main benefit of using a negative keyword in a Google Ads campaign?
A) It allows you to show your ads to a very specific audience.
B) It allows you to exclude your ads from showing for specific search terms.
C) It allows you to target people who have already interacted with your brand.
D) It increases the cost per click of your ads.
Answer: B) It allows you to exclude your ads from showing for specific search terms.

What is the main benefit of using ad extensions in a Google Ads campaign?
A) It allows you to show your ads to a very specific audience.
B) It allows you to include additional information in your ads, such as phone number or location.
C) It allows you to target people who have already interacted with your brand.
D) It increases the cost per click of your ads.
Answer: B) It allows you to include additional information in your ads, such as phone number or location.

What is the main benefit of using the Google Ads Editor tool?
A) It allows you to see how many clicks your ads are receiving.
B) It allows you to create new campaigns and ads.
C) It allows you to edit your campaigns and ads offline, and then upload your changes in bulk.
D) It allows you to see which ads are performing the best in your campaign.
Answer: C) It allows you to edit your campaigns and ads offline, and then upload your changes in bulk.

What is the main benefit of using a call-only ad in a Google Ads campaign?
A) It allows you to show your ads to people who are searching for specific keywords.
B) It allows you to show your ads on specific websites or apps.
C) It allows you to target people who have already interacted with your brand.
D) It allows you to drive phone calls to your business directly from the ad.
Answer: D) It allows you to drive phone calls to your business directly from the ad.

What is the main benefit of using a target CPA bidding strategy in a Google Ads campaign?
A) It allows you to set a maximum cost per click for your ads.
B) It allows you to use automated bidding to get as many conversions as possible while staying within a specific cost-per-acquisition target.
C) It allows you to show your ads on specific websites or apps.
D) It allows you to target people who have already interacted with your brand.
Answer: B) It allows you to use automated bidding to get as many conversions as possible while staying within a specific cost